About Us | truth be told – All Plant™ Personal Care, Made in India

truth be told is an Indian personal care company built on a single conviction: people deserve products they can understand and trust.

We create All Plant™ skin, hair and makeup care from real, minimally processed plant ingredients, formulated to perform and communicated with complete transparency.

Our Purpose

Personal care has become crowded with long ingredient lists, borrowed claims and marketing that is difficult to verify. We started truth be told to offer a clear alternative.

Our purpose is to make personal care that is clear, honest and effective: clear in what goes into every product, honest in how we describe it, and effective in what it delivers.

Our Formulation Philosophy

All Plant™ Ingredients

Our formulations are built on real parts of plants, including leaves, roots, flowers and seeds, used in their most effective form. We prefer whole plant extracts over isolated synthetic actives, because whole plants carry a broader spectrum of naturally occurring compounds.

Minimal Processing

We favour gentle methods such as cold pressing, sun drying and slow extraction. Heavy refining, bleaching and deodorising strip ingredients of the very properties that make them valuable. By intervening less, we preserve more.

Purposeful Formulas

Every ingredient in a truth be told product serves a defined function. We do not use unnecessary fillers, and we avoid parabens, mineral oils, synthetic silicones and synthetic stabilisers across our range.

Our Standards

Verified naturality. We calculate the natural content of our products using the internationally recognised ISO 16128 standard, so every percentage on our labels is measured, not estimated.
Certified inputs. We select ECOCERT and COSMOS-certified ingredients wherever possible, ensuring quality and responsible sourcing.
Full disclosure. Every product lists what it contains and what it deliberately leaves out. Our ingredient glossary explains the role of each ingredient we use.

Sourced With Intent

We believe the origin of an ingredient shapes its quality. Some of our key ingredients, including turmeric and aloe vera, are grown on our own farms in Wai, Maharashtra, where mineral-rich black soil supports potent, high-quality crops.

Others are sourced from the regions where they grow best: roses from Kannauj and saffron from Kashmir. Nothing in our supply chain is incidental.

Responsibility Beyond the Product

How a product is made matters as much as what is inside it. Our commitments include:

Community livelihoods. We work with rural women in Satara, who produce our oils and distillates.
Responsible packaging. We use glass and paper packaging wherever possible.
Education. Every purchase supports the education of more than 2,500 students through the Vikasghar Experiential Learning Program.

Our Range

Our portfolio spans face care, hair care, bath & body and plant-based makeup, including targeted creams, gentle cleansers, hair serums, handmade soaps, hydrating lipsticks and our dual-ended kajal. Each product is designed to address a specific concern without compromising on our standards.

Our Commitment to You

Good personal care does not need to be complicated. It needs to be clear, honest and genuinely effective. That is the standard we hold ourselves to with every product we make.

Page Heading