At Truth Be Told, we simplify personal care.

We believe nature knows best.

That’s why we use real plant parts, leaves, roots, flowers, seeds, and treat them gently to keep their natural power. Our ingredients are minimally processed, we use gentle methods like sun drying and cold pressing to keep nutrients intact.

Core values

All Plant™, All Natural (plant powered)
All Plant™ means pure, powerful plant ingredients, carefully extracted with minimal processing. All Natural means ingredients from nature, gently processed that keep their natural goodness. We follow ISO 16128 to calculate naturality - the percentage on our labels is simple, clear, and verified.
Caring for People and Planet
It’s more than giving back, it’s working together. We employ rural women in Satara to craft our oils and distillates. We use eco-friendly packaging like glass and paper whenever possible. Every bottle you buy supports the education of 2,500+ students through the Vikasghar experiential learning program.
Honesty in Every Product
Every ingredient has a story—and we share it. We use whole plant extracts, slowly drawn to retain their natural goodness.Some grow on our own farms in Wai, like turmeric and aloe vera. Others come from regions where they thrive best—like rose water from Kannauj and saffron from Kashmir. We choose ECOCERT and COSMOS-certified ingredients ensuring every plant extract meets the highest global standards From field to formula, every step is thoughtful

Our Ecosystem

Farmers
Our farmers grow with care—like turmeric in Wai and rose in Kannauj. We also source select plant extracts globally, like wintergreen for our plant-based salicylic acid.
Formulators
Our in-house team starts with the need, finds the root cause, and chooses high-naturality ingredients that work.
Communicators
We share where ingredients come from and why they matter—no jargon, no false claims. Just clear, honest, transparent communication.
Community
You’re at the heart of Truth Be Told. Every TBT product you choose helps empower rural women and supports education through the Vikasghar program.